Blog Post #3

http://www.youtube.com/watch?v=k00F9XzZKEM#t=59 

Assuming the implied author is Mercedes-Benz promoting their "silent and invisible car" and the actual author is a team of designers and promoters working for Mercedes-Benz. The overall intention of this ad is for people to realize there is a car out there that is good for the environment and good for people to use. The purpose goes beyond just promoting the new car but also the secondary purpose that Mercedes-Benz can make cars friendly for everyone and everything as well as having new inventions. The audience that this ad is for is Environmental lovers and Mercedes-Benz lovers. I think that there is also a secondary audience to this ad and that is people looking for a new car. They come out with a car that can work for a wide variety of people and can bring in new costumers with this ad. This genre is a commercial ad. More specifically a car ad. Most car ads fall into the same type of text were they list specifics about the car that is different from others. Yet still show the car and have a different creative approach with a tag line to it. "für die Umwelt unsichtbar" which translates to, "invisible to the environment". They show creative approach making the car actually invisible.  The medium is a video commercial. This was the best way to portray the "invisible car" to actually be invisible. The text is throughout the ad, explaning the car. In the middle of the ad and at the end is when the German text appears on the car that it is silent and invisible to the environment. They used pretty cool electronic gadgets to toy with the car and to make it "invisible".  This is a great example of a rhetorical analysis using multimodel text because of the way they put the text on the car and how they used advance technology to portray the car to a certain genre and audience of people to promote an environmental friendly car.